How much a competitor sells on eMAG and how to find out

Before you go after a product, it helps to know who already sells it and how well it goes for them. eMAG doesn't publish seller sales. Product pages and store pages still leave enough traces for an accurate picture.

Below are the signals you can check yourself, what each one means and where they can mislead you. At the end you'll see how to run the same check in seconds.

What you can see about a seller on eMAG

Every seller has a store page with their products and a rating from customers. On a product page you see who sells it, whether there are other offers and the reviews it received, each with its date. In the category you see the product's position when you sort by popularity.

None of this tells you directly how many units sell. Put together, it shows who is taking orders right now and who only has products listed.

New reviews say more than the total

The total number of reviews builds up over years. A product with 2,000 reviews may have sold well three years ago and very little last month. That's why you look at how many new reviews it got in the last 30 days.

Only some buyers leave a review, so reviews are not sales. They are a good signal of pace, though. If one competitor gets three times more new reviews than another on similar products, they very likely sell more.

Category position shows who sells now

When you sort a category by popularity, the products doing well at that moment come first. eMAG doesn't say exactly how it calculates popularity. A competitor with many products on the first page still gets a large share of shoppers' attention.

Positions move from one day to the next. A single look can catch a one-day promotion. Check a few times over two weeks or track the product to see its position chart over time.

Who holds the Buy Button

When several sellers offer the same product, only one appears in the add to cart button. The others sit under other offers. Most customers buy straight from the button, so that's where most orders go.

This is the most common trap. A seller's store page shows every product where they have an active offer, not only the ones where they hold the button. A store with 800 products may really sell on only some of them. To know for sure, open the product page and see who is in the button.

How the button is awarded and what you can control is covered in the Buy Button guide.

The same check in seconds

Doing all this by hand for one competitor takes an hour. With Spy Seller you paste the store link or search the name and get their profile. You see estimated monthly revenue, how many products they list, their rating, new reviews per month, their Buy Button share, how many products are on Genius, and the brands and categories they rely on.

The numbers are estimates calculated from public eMAG signals, not the seller's official figures. They are built to compare sellers with each other and to show where there is room for you. The free account includes 5 seller analyses per day.

What to do with what you learn

• Look for the gaps. Categories where the competitor has weak products or few new reviews are the easiest to enter.
• Don't fight where they are already strong. If they hold the button on almost every product in a niche, you are walking into a price war that is hard to win.
• Check profit first. A product that sells well for a competitor may leave you no margin at your price. Put the numbers into the profit calculator before you order stock.
• Follow them over time. A competitor growing month after month shows you what works in the category right now.

Common mistakes

• Counting every product in the store as a sale. Many are just offers without the button.
• Looking at total reviews instead of last month's reviews.
• Drawing conclusions from a single day. Positions and prices change often.
• Copying a competitor's best seller without checking what's left after commission and VAT.

In short

eMAG doesn't show how much a competitor sells, but it shows enough to estimate it. New reviews give you the pace. Category position shows who sells now. The Buy Button tells you who takes the orders. Put them together and you know who you are up against before you spend money on stock.

If you are still choosing a product, read the guide on what to sell on eMAG.

Frequently asked questions

Can you see exactly how much a seller sells on eMAG?

No. eMAG doesn't publish seller sales. You can estimate the pace from public signals such as new reviews, category position and who holds the Buy Button.

Does a seller's store page show what they sell?

It shows every product where they have an active offer. That doesn't mean they hold the Buy Button on them. On some products the order goes to another seller.

How accurate are sales estimates?

They are estimates calculated from public signals, not official figures. You use them to compare sellers and products with each other.